411 Cosmetics

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The it-girl makeup toolkit. For on-the-go, at home, or travel.

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Meet Julia Dantas

Meet Julia Dantas, founder of 411 Cosmetics. Her love for beauty started at 14-years-old when a life-threatening illness left her with Horner's Syndrome in her right eye. Makeup became her lifeline - helping her cover the effects of her condition and regain confidence.

She drove four hours every day to makeup school while juggling three jobs. A decade later, she was working with stars like Avril Lavigne and traveling the world for award shows and fashion weeks.

Founder of 411 Cosmetics

Despite perfecting the art of packing, Julia's makeup bag was always a mess. She was constantly switching bags depending on her needs - whether it was for a weekend trip or a month-long tour.

That's when she realized: she needed a makeup bag as organized and versatile as she was.

That's how 411 Cosmetics was born - a luxury brand designed to simplify the way you travel, organize your makeup, and stay stylish.

Our Mission

At 411 Cosmetics, our mission is to enhance your beauty experience through our luxurious makeup bags and a customized makeup mixing experience, all while fostering an educated, loving, and welcoming community. We believe that carrying your makeup should make you feel "hot" and confident, combining practicality with the thrill of showcasing your personal style.

Our approach is inclusive and supportive, embodying a "you can sit with us" attitude. We empower you to not only rock your luxe bag as a practical toolkit but to also create your own unique beauty experience. As part of the 411 crew, you'll receive mentorship and feel a genuine sense of belonging.

While our luxurious makeup bags are designed to bring order and style to your daily routine, they are crafted with a greater purpose in mind. For us, beauty is more than just looking good—it's about making a positive impact in the world.

About Julia

At 411 Cosmetics, the belief is that your makeup bag should be as versatile as you are. The customizable toolkit allows you to tailor your bag to suit your day—whether you're heading to work, an event, or a getaway. With interchangeable compartments and elegant designs, 411 Cosmetics makes organization effortless, all while maintaining style.

For Julia, makeup has always been a tool for transformation, and she's thrilled to share this journey—and her toolkit—with you.

Our Concept

Every day, people of all genders are applying makeup, and now more than ever, they're doing it on the move. In a world where digital nomads blend work and travel, it’s surprising that no brand has become synonymous with travel-friendly makeup storage. As someone who is always on the go, Julia found it frustrating to settle for a makeup bag that was not only unattractive but also lacked functionality.

That’s when Julia was inspired to create a makeup bag that excites as much as it serves. She envisioned a bag that’s practical, easy to clean, and aesthetically pleasing, with plenty of space for all your products. A bag that’s not just about storage but a complete, functional setup, allowing you to do your makeup effortlessly, wherever your travels take you.