About Julia

I’m Julia Dantas, founder of 411 Cosmetics. My love for beauty started at 14 when a life-threatening illness left me with Horner’s Syndrome in my right eye. Makeup became my lifeline—helping me cover the effects of my condition and regain my confidence.
I drove four hours every day to makeup school while juggling three jobs. A decade later, I was working with stars like Avril Lavigne and traveling the world for award shows and fashion weeks.
Despite perfecting the art of packing, my makeup bag was always a mess. I was constantly switching bags depending on my needs—whether for a weekend trip or a month-long tour. That’s when I realized: I needed a makeup bag as organized and versatile as I was.
That’s how 411 Cosmetics was born—a luxury brand designed to simplify the way you travel, organize your makeup, and stay stylish. Our customizable toolkits let you tailor your bag to fit your day—whether you're headed to work, an event, or a getaway. With interchangeable compartments and elegant designs, 411 Cosmetics makes organization effortless without sacrificing style.
Makeup has always been my tool for transformation, and I’m thrilled to share my journey—and my toolkit—with you.

Our Mission

At 411 Cosmetics, our mission is to enhance your beauty experience through our luxurious makeup bags and a customized makeup mixing experience, all while fostering an educated, loving, and welcoming community. We believe that carrying your makeup should make you feel "hot" and confident, combining practicality with the thrill of showcasing your personal style.
Our approach is inclusive and supportive, embodying a "you can sit with us" attitude. We empower you to not only rock your luxe bag as a practical toolkit but to also create your own unique beauty experience. As part of the 411 crew, you'll receive mentorship and feel a genuine sense of belonging.
While our luxurious makeup bags are designed to bring order and style to your daily routine, they are crafted with a greater purpose in mind. For us, beauty is more than just looking good—it's about making a positive impact in the world.

Our Concept

Every day, people of all genders are applying makeup, and now more than ever, they're doing it on the move. In a world where digital nomads blend work and travel, it's surprising that no brand has become synonymous with travel-friendly makeup storage. As someone who is constantly on the go, I find it frustrating to settle for a makeup bag that's not only unattractive but also lacks functionality.
That's why I'm inspired to create a makeup bag that excites as much as it serves. Imagine a bag that's not just practical and easy to clean but also aesthetically pleasing, with ample space for all your products. A bag that isn't just about storage but is a complete, functional setup, allowing you to do your makeup effortlessly, wherever your travels take you.